Iris Ben-Shachal is the spokeswoman for the Israeli Electric Company in Israel. Warm the needy has been working together with the IEC to subsidize the electric bills of poor families in Israel.
The Eliyahu family finds itself in dire straits. Mrs. Eliyahu suffers from diabetes and requires a lot of care, resulting in her inability to work. Additional expenses accrue from the schooling and therapy of their special needs child.
Their house is old and was not built with any heating whatsoever. The family did own a radiator but Mrs. Eliyahu would not plug it in because of the ensuing electric bill. When the house became freezing, the children would cry, begging their mother to turn it on. But knowing she would be unable to pay for electricity, the helpless mother had to ignore her children's pleas.
Finally someone referred them to Warm the Needy. Warm the Needy quickly undertook to subsidize the cost of electricity that would result from the heat. The Eliyahu children at least look forward to coming into a warm house during the cold weather.